What is a Cookie Policy?
A Cookie Policy is a legal document or a specific section of a privacy policy that informs users about how a website uses cookies and tracking technologies.
Cookies are small text files stored on a user’s device (computer, smartphone, or tablet) when visiting a website. They are used to remember user preferences, analyze traffic, and deliver personalized advertisements.
Key Components
A standard Cookie Policy must clearly explain:
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What types of cookies are used: Whether they are essential (necessary for the site to function), analytical (to monitor performance), or marketing cookies (to track browsing habits).
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Why they are used: The specific purpose of each cookie type.
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How users can manage them: Clear instructions on how users can opt-out, block, or delete cookies through their browser settings or a cookie consent banner.
Why is it Required?
Data protection regulations—such as the GDPR (General Data Protection Regulation) in Europe and the CCPA (California Consumer Privacy Act) in the US—strictly mandate transparency. Under these laws, websites must obtain explicit consent from users before placing non-essential cookies on their devices, making a clear and accessible Cookie Policy a legal necessity.
Essential
Essential cookies enable basic functions and are necessary for the proper function of the website.
| Name | Description | Duration |
|---|
| wpconsent_preferences | This cookie is used to store the user's cookie consent preferences. | 30 days |
Statistics
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Google Analytics
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Learn more| Name | Description | Duration |
|---|
| _gali | Used by Google Analytics to determine which links on a page are being clicked | 30 seconds |
| _ga_ | ID used to identify users | 2 years |
| _gid | ID used to identify users for 24 hours after last activity | 24 hours |
| _gat | Used to monitor number of Google Analytics server requests when using Google Tag Manager | 1 minute |
| _gac_ | Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together. | 90 days |
| __utma | ID used to identify users and sessions | 2 years after last activity |
| __utmt | Used to monitor number of Google Analytics server requests | 10 minutes |
| __utmb | Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server. | 30 minutes after last activity |
| __utmc | Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session. | End of session (browser) |
| __utmz | Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server | 6 months after last activity |
| __utmv | Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server. | 2 years after last activity |
| __utmx | Used to determine whether a user is included in an A / B or Multivariate test. | 18 months |
| _ga | ID used to identify users | 2 years |
